Как мы принимаем решения
Как мы принимаем решения читать книгу онлайн
Каждое мгновение мы принимаем решения: от очень важных до малозначимых и повседневных. Именно это свойство - умение делать свободный выбор - и делает человека человеком. Но как это происходит? Как работает мозг, в доли секунды обрабатывающий колоссальный объем информации? Как соотносятся разум и интуиция? Эти вопросы занимают не только философов и нейрофизиологов, но и каждого из нас. Джона Лерер не только увлекательно описывает, как устроен механизм принятия решений. Книга "Как мы принимаем решения" рассказывает и о том, как происходит процесс выбора, и одновременно помогает сделать этот процесс эффективнее.
Внимание! Книга может содержать контент только для совершеннолетних. Для несовершеннолетних чтение данного контента СТРОГО ЗАПРЕЩЕНО! Если в книге присутствует наличие пропаганды ЛГБТ и другого, запрещенного контента - просьба написать на почту [email protected] для удаления материала
Моя подруга Сара Лейбовиц прочла эту книгу десятки раз (я не преувеличиваю), во всех видах и черновиках. Без ее проницательной критики, жизнерадостной поддержки и любви этой книги просто не было бы. К тому времени, когда вы прочтете эти строки, Сара станет моей женой, и это, без сомнения, лучшее решение в моей жизни.
Библиография
Abbot, L. F. Balancing Homeostasis and Learning in Neural Circuits. Zoology 106 (2003): 365—71.
Achen, Christopher, and Larry Bartels. It Feels Like We're Thinking: The Rationalizing Voter and Electoral Democracy. Working paper, http://www.princeton.edu/~/bartels/thinking.pdf.
Adams, Barbara, and Bita Moghaddam. Corticolimhic Dopamine Neurotransmission Is Temporally Dissociated from the Cognitive and Locomotor Effects of Phencyclidine. Journal of Neuroscience 18 (1998): 5545—54. Adolphs, R., D. Tranel, M. Koenigs, and A. Damasio. Preferring One Taste Over Another Without Recognizing Either. Nature Neuroscience 8 (2005): 860—61.
Alvarez, A. The Biggest Game m Town. San Francisco: First Chronicle, 1983. Anderson, S. W, Antoine Bechara, Hanna Damasio, Daniel Tranel, and Antonio R. Damasio. Impairment of Social and Moral Behavior Related to Early Damage m Human Prefrontal Cortex. Nature Neuroscience 2 (1999): 1032—37.
Ariely, Dan. Predictably Irrational.New York: Harper, 2008.
Ariely, Dan, George Lowenstein, and Drazen Prelec. Coherent Arbitrariness: Stable Demand Curves without Stable Preferences. Quarterly Journal of Economics 118 (February 2003): 73—105. Tom Sawyer and the Construction of Value. Journal of Economic Behavior and Organization 60 (2006): 1—10.
Ausubel, Lawrence. Adverse Selection in the Credit Card Market.Working paper, Department of Economics, University of Maryland, June 17, 1999. Baker, Susan, et al. Pilot Error m Air Carrier Mishaps: Longitudinal Trends Among#8 Reports, 198}—2002. Aviation, Space and Environmental Medicine, January 2008.
Bar-Joseph, Uri. The Watchman Fell Asleep. New York: SUNY Press, 2005. Bar-Joseph, Uri, and Arie Kruglanski. Intelligence Failure and Need for Cognitive Closure: On the Psychology of the Yom Kippur Surprise. Political Psychology 24 (2003): 75–99.
Bayer, H. М., and P Glimcher. Midhrain Dopamine Neurons Encode a Quantitative Reward Prediction Error Signal. Neuron 47 (2005): 129—41. Bechara, Antoine, Hanna Damasio, Daniel Tranel, and Antonio R. Damasio. Deciding Advantageously Before Knowing the Advantageous Strategy. Science 275: 1293—96. The Iowa Gambling Task and the Somatic Marker Hypothesis. Trends in Cognitive Science 9 (2005): 159—62.
Beilock, S. L., and Т. H. Carr. On the Fragility of Skilled Performance: What Governs Choking under Pressure? Journal of Experimental Psychology: General 130 (2001): 701—25.
Beilock, S. L., Т. H. Carr, C. MacMahon, and J. L. Starkes. When Paying Attention Becomes Counterproductive: Impact of Divided versus Skill-Focused Attention on Novice and Experienced Performance of Sensorimotor Skills. Journal of Experimental Psychology: Applied 8 (2002): 6—16. Benartzi, Shlomo, and Richard Thaler. Myopic Loss Aversion and the Equity Premium Puzzle. Quarterly Journal of Economics 110 (1995): 73–92. Save More Tomorrow: Using Behavioral Economics to Increase Employee Saving. Journal of Political Economy 112 (2004): 164—87.
Bennett, Drake. When Shove Comes to Push.Boston Globe, March 2, 2008.
Berlin, Isaiah. The Proper Study of Mankind. New York: Farrar, Straus and Giroux, 2000. The Crooked Timber of Humanity. Princeton: Princeton University Press, 1998.
Berthoz, S., J. Grezes, J. L. Armony, R. E. Passingham, and R. J. Dolan. Affective Response to One's Own Moral Violations». Neuroimage 31 (2006): 945—50.
Betsch, Tilmann, Martina Kaufmann, Frank Lindow, Henning Plessner, and Katja Hoffmann. Different Principles of Information Integration in Implicit and Explicit Attitude Formation. European Journal of Social Psychology 36 (2006): 887–905.
Black, Ian, and Benny Morris. Israel's Secret Wars: A History of Israel's Intelligence Services. New York: Grove, 1992.
Blair, James, Derek Mitchell, and Karina Blair. The Psychopath: Emotion and the Brain. New York: Wiley, 2005.
Blakeslee, Sandra. Cells That Read Minds. New York Times, January 10,
2006.
Blum, Deborah. Love at Goon Park. New York: Perseus, 2002.
Bradt, Steve. Brain Takes Itself On over Immediate vs. Delayed Gratification. Harvard University Gazette. October 21, 2004, http://www.hn0.harvard.edu/gazette/2004/10.21/07-brainbattle.html.
Brock, Т. C., and J. C. Balloun. Behavioral Receptivity to Dissonant Information. Journal of Personality and Social Psychology 6 (1967): 413—28. Bronson, Po. How Not to Talk to Your Kids. New York magazine, February 12, 2007.
Brooks, Rick, and Ruth Simon. Subprime Debacle Traps Even Very Credit-Worthy. Wall Street Journal, December 3, 2007.
Brosnan, Sarah, and Frans de Waal. Monkeys Reject Unequal Pay. Nature 425 (2003): 297—99.
Buschman, Timothy J., and Earl K. Miller. Top-Down versus Bottom-Up Control of Attention in the Prefrontal and Posterior Parietal Cortices. Science 315 (2007): i860—62.
Camerer, Colin, and Ernst Fehr. When Does Economic Man Dominate Social BehaviortScience 311 (2006): 47–52.
Carter, C. Sue. The Chemistry of Child Neglect. Proceedings of the National Academy of Sciences 102 (2005): 18247—48.
Chiu, P H., Terry Lohrenz, and P. Read Montague. Smokers’ Brains Compute, but Ignore, a Fictive Error Signal m a Sequential Investment Task. Nature Neuroscience 11 (2008): 514—20.
Chugani, H., Michael Behen, Otto Muzik, Csaba JuHasz, Ferenc Nagy, and Diane C. Chugani. Local Bram Functional Activity Following Early Deprivation: A Study of Postinstitutionahzed Romanian Orphans. Neuroimage 14 (2001): 1290–1301.
Cimpian, Andrei, Holly-Marie Arce, Ellen Markman, and Carl Dweck. Subtle Linguistic Cues Affect Children’s Motivation. Psychological Science 18 (2007): 314—16.
Cohen, Jonathan. The Vulcanization of the Human Bram: A Neural Perspective on Interactions between Cognition and Emotion. Journal of Economic Perspectives 19 (2005): 3—24.
Cohen, Jonathan, Todd Braver, and Joshua Brown. Computational Perspectives on Dopamine Function in Prefrontal Cortex. Current Opinion in Neurobiology 12 (2002): 223—29.
Cohen, Michael, et al. Reinforcement Learning Signals Predict Future Decisions.Journal of Neuroscience 27 (2007): 371—78.
Colom, Roberto, Carmen Flores-Mendoza, M. Angeles Quiroga, and Jesus Privado. Working Memory Is (Almost) Perfectly Predicted by G.Intelligence 32 (2004): 277—96.
Cooper, Marc. Sit and Spin. Atlantic Monthly, December 2005. Damasio, Antonio. Descartes’ Error. New York: Penguin, 1995.
Damasio, Antonio, et al. Subcortical and Cortical Bram Activity during the Feeling of Self-generated Emotions. Nature Neuroscience 3 (2000): 1049—56. Dapretto, М., et al. Understanding Emotions m Others: Mirror Neuron Dysfunction in Children with Autism Spectrum Disorders. Nature Neuroscience 9 (2006): 28–31.